New York City's Sneaker Culture 1960-1987 - Tenth Anniversary Edition
Before Nike controlled nearly half of the global sneaker market" and "before yuppies started wearing sneakers with their suits to walk to and from work," sneaker culture was the province of "sneaker fiends" and ball players, Garcia declares in his paean to the lost golden age of streetwise footwear. A cultural critic, journalist and DJ, Garcia waxes nostalgic-in slang, of course-about "the most seminal and coveted joints" from the 1960s through 1987. For each model, Garcia shares color combinations, nicknames, relevant athlete endorsements and quips from fans on each sneaker's pros and cons. With photographs of basketball players on the court and kids breakdancing on city sidewalks, advertisements for Jordache (with Earl "The Pearl" Monroe pitching, "Go One-On-One With... the Jordache Look"), and up-close shots of classic shoes like the Nike Air Force 1 and the Converse All Star, this is a comprehensive, informative study of shoe culture, as well as a hip tribute to icons like Larry Bird, Kareem Abdul-Jabbar and Ivan Lendl.